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Terms of Use

Translation for convenience. This is an English translation of the original document, written in Portuguese. In case of any discrepancy, the Portuguese version prevails.

Version 1.6. Last updated on the date this page was published.

Service agreement and Terms of Use of the MYLP platform. On one side, MYLP - Matheus Hipólito, registered under CNPJ (Brazilian company tax ID) 54.878.229/0001-52, responsible for the platform available at mylp.com.br/en ("MYLP", "PROVIDER" or "we"). On the other, the individual or legal entity that creates an account or purchases a page ("CUSTOMER", "client" or "user").

This document is a contract. By checking the acceptance box and completing the sign-up, the purchase or a new acceptance requested in the dashboard, the CUSTOMER enters into this contract electronically, with the same validity as a signed contract, and declares that they have read, understood and agree with all the clauses below and with the Privacy Policy. We keep the date, time and version of each acceptance. If you do not agree with any clause, do not use the platform.

1. Purpose: what the platform does

MYLP provides technology to create and host single-page presentation pages (landing pages) for businesses and professionals. After the purchase, the CUSTOMER fills out a form, the page texts are written automatically with the support of artificial intelligence, and the page is published at an address within the mylp.com.br/en domain. The page has no lead capture forms: it directs visitors through buttons to the channels chosen by the CUSTOMER, such as WhatsApp, Instagram, email, scheduling or a sales page.

MYLP acts as a technology and hosting provider (an internet application provider under Brazilian Law 12.965/2014, the "Marco Civil da Internet"). MYLP does not create, commission, pre-approve or verify the content that the CUSTOMER decides to publish. The platform also has an open community, where users with an account can publish texts, images and projects, like, comment and follow other profiles.

2. User account and the CUSTOMER's representations

  • To create an account, you must be 18 or older and have full legal capacity. Anyone contracting on behalf of a company declares that they have the authority to do so.
  • The CUSTOMER provides a true first name, last name, email and phone number and keeps them up to date. Anonymous accounts or accounts with a false identity are not allowed.
  • The account is personal. The CUSTOMER is responsible for keeping the password secure and for all activity carried out with it, and must notify us immediately in case of unauthorized use.
  • The CUSTOMER declares that the advertised business is lawful, that they hold the licenses and registrations their activity requires and that the information they provide is true.

3. The CUSTOMER's full responsibility for content

The CUSTOMER is solely and exclusively responsible, in the civil, criminal and administrative spheres, for everything they publish or keep published on their page, their profile and in the community, including, without limitation: texts, titles, photos, images, videos, logos, trademarks, names, links, buttons, prices, offers, promises, testimonials, opinions, statements, declarations, criticism, complaints and accusations, and any third-party data.

Texts written with artificial intelligence are a suggestion based on the CUSTOMER's own information. The CUSTOMER must review everything before and after publication. By publishing or keeping the page online, the CUSTOMER adopts the content as their own and is responsible for it, including any inaccuracies.

The CUSTOMER represents and warrants that:

  • they hold all rights and authorizations over the content they publish, including copyright (Brazilian Law 9.610/1998), trademarks (Brazilian Law 9.279/1996) and the image rights of the people who appear in the photos;
  • the content is true and does not offend the honor, image, privacy or other rights of any person or company, and does not constitute a crime, such as slander, defamation, libel, fraud or crimes against consumers;
  • the page's advertising complies with the Brazilian Consumer Protection Code and with the rules of their professional council, if any (for example, OAB, CFM, CRO, CRP and CRECI);
  • they process the personal data received from their own clients through the channels shown on the page in accordance with the Brazilian General Data Protection Law (Law 13.709/2018), as the controller of that data.

The CUSTOMER undertakes to hold MYLP, its partners, directors and staff harmless from any claim, lawsuit, administrative proceeding, fine or judgment arising from the content published by the CUSTOMER or from their conduct, and to fully reimburse any amounts that MYLP pays or spends because of it, including damages, court costs, procedural expenses and attorney's fees. If MYLP is named in a lawsuit for this reason, the CUSTOMER must take over the defense and request the exclusion of MYLP, without prejudice to the right of recourse.

MYLP cooperates with the authorities. Application access logs are kept for the period required by the Marco Civil da Internet and are provided upon a court order or a request from a competent authority, under the law.

4. Prohibited uses, reports and content removal

It is forbidden to use the platform for:

  • scams, fraud, pyramid schemes, promises of guaranteed earnings or any illegal activity;
  • impersonating another person, company, financial institution or public body;
  • infringing third-party trademarks, copyrights or image rights;
  • offending, threatening, exposing or accusing people or companies, or disclosing third-party personal data without a legal basis;
  • sexual, discriminatory, violent or hateful content, or content that encourages self-harm;
  • selling prohibited or controlled products without authorization, such as medicines, weapons, drugs and unauthorized betting;
  • advertising that breaks the rules of the CUSTOMER's professional council;
  • links to malicious pages, pages with viruses or pages that steal data.

Button links are checked against security databases, and those classified as dangerous may be disabled automatically, with notice to the CUSTOMER. Anyone can report a page through the "Report" link in the footer. Upon a report, an order from an authority or evidence of a violation, MYLP may, at its discretion and without prior notice in serious cases, remove content or suspend or delete the page or the account. When the suspension or deletion results from the CUSTOMER's breach of this contract, amounts already paid will not be refunded, except for the rights guaranteed by law. The CUSTOMER may contest it by email at contato@mylp.com.br. To provide support, fix problems and moderate the platform, the MYLP administration may access the dashboard of any page, review and correct its content, and delete the page in the cases of this clause or at the CUSTOMER's request.

5. Site purchase, hosting and payment

Each purchase corresponds to one page. The site is purchased for US$ 199, as a one-time payment, and the purchase includes the first year of hosting at no additional cost, counted from payment approval.

Hosting keeps the page online and allows it to be edited from the dashboard. From the end of the period already paid, it is charged separately, according to the plan chosen by the CUSTOMER:

  • Monthly plan: US$ 39.90 per month, with automatic billing and a minimum period of 3, 6, 9 or 12 months, chosen by the CUSTOMER at the time of purchase.
  • 12-month plan: US$ 29.90 per month, totaling US$ 358.80 paid upfront, or with automatic annual billing of that same amount.
  • 4-year plan: US$ 19.90 per month, totaling US$ 955.20 paid upfront.

The monthly amounts of the 12-month and 4-year plans apply to upfront payment of the entire period. At the site checkout, the CUSTOMER can add 12 months or 4 years of hosting, which are added to the free first year. Hosting time paid at any moment is added to the existing period.

Silver and Gold plans: monthly subscriptions per account, with automatic card billing through Mercado Pago, renewed on the subscription date.

  • Silver plan: US$ 197 per month. In each month of the plan, the CUSTOMER can get up to 3 new template pages at no additional cost; unused ones do not carry over to the next month. Each page beyond those costs US$ 79.90. Silver plan pages are for the CUSTOMER's own businesses and may not be resold to third parties.
  • Gold plan: US$ 997 per month, with unlimited new template pages, organization of pages by categories, results for all pages and priority support. The Gold plan includes the right to resell: the CUSTOMER may create pages for third parties and charge for them, provided that the pages remain in the CUSTOMER's account, that the CUSTOMER is fully responsible for the published content and for the relationship with their clients, under clauses 3 and 4, and that they do not present themselves as MYLP or use the MYLP brand as if it were their own.

In both plans, while the subscription is active, hosting for all pages in the account is included and they have no platform watermark. Pages created through the plan do not include the free first year of hosting of the standalone purchase: their hosting follows the plan. The CUSTOMER may withdraw within 7 days of the first charge, with a full refund; in that case, the pages created through the plan follow the cancellation with refund of clause 6. After that period, the plan can be canceled at any time from the dashboard: the benefits remain valid until the end of the month already paid and, after that, each page follows the regular hosting plans of this clause, and the watermark returns. When switching between Silver and Gold, the new plan starts and is charged upon authorization, the previous plan is canceled and the amount proportional to its unused days is refunded to the card.

Payments are processed by Mercado Pago, via Pix, boleto or credit card. On a card, the amount can be paid in installments; installment interest is set by Mercado Pago, shown before confirmation and paid by the buyer. We do not store card data. An unpaid order stays open for 5 days: during that period, we send a reminder by email and, after it, the order is canceled automatically.

Automatic hosting billing depends on the CUSTOMER's authorization in Mercado Pago, given from the dashboard. The first charge takes place on the date the period already paid ends. We send email reminders 30, 7 and 1 day before the first charge and before each annual charge. Any price adjustments will be announced by email at least 30 days before the next charge.

Discount coupons follow the rules stated when they are announced, such as validity, amount, included products and usage limit (for example, first purchase only), and cannot be combined, unless stated otherwise. A coupon may be applied automatically in the cart while the promotion is active.

Customers outside Brazil: those who provide a billing address outside Brazil pay in US dollars (US$), at the prices shown on the site at the time of the order. These payments do not go through Mercado Pago: they are made by card on the Stripe payment page, which processes the payment and refunds, or, when that method is not available, through the instructions our team sends by email after the order. What was purchased is released once the payment is confirmed. For these customers, there is no automatic billing and there are no discount coupons. Hosting, the Silver and Gold plans and watermark removal are paid in advance, per period, and we send a new order by email before the end of each period. Without payment, hosting follows the expiration cycle of clause 8, the plan benefits end at the end of the paid period and the watermark returns. Under the right of withdrawal (clause 6), the refund is made through the same method used for payment: on Stripe, automatically; for payments arranged with our team, by our team.

6. Right of withdrawal

The CUSTOMER may withdraw from the purchase within 7 days of payment, with a full refund of the amount paid for the canceled item, under article 49 of the Brazilian Consumer Protection Code. The request is made in the dashboard, in the page's "Plan and payment" area, and the refund is requested automatically from Mercado Pago (or from Stripe, for card payments in dollars). The time it takes for the amount to appear depends on the payment method used.

After the cancellation with refund, the page stays online for 7 days, is kept offline for another 60 days and is then permanently deleted.

7. Cancellation after the withdrawal period

After the withdrawal period, the CUSTOMER may cancel automatic billing at any time from the dashboard. The page stays online until the end of the period already paid, with no proportional refund, and then follows the expiration cycle described in clause 8. On the monthly plan, when cancellation is requested before the end of the chosen minimum period, the monthly fees for that period continue to be charged until it ends, and then billing stops. We do not take a page down before the end of the paid period, except in the cases of clause 4 or of a refund within the withdrawal period.

8. Expiration, archiving and deletion

  • Without active automatic billing, we send email reminders 30, 7 and 1 day before the end of the paid period.
  • If hosting is not paid, the page stays online for another 30 days after expiration.
  • After that, it goes offline and is kept for another 30 days. During this period, paying for hosting brings the page back with the same content and address.
  • Once archiving ends, the page, the texts, the uploaded photos and the settings are permanently deleted, and the address may be released to another customer. Keeping a copy of their own content is the CUSTOMER's responsibility.

9. Page address

The page is published at an address with a random code. In the dashboard, the CUSTOMER can replace this code with the name of their business, as long as it is available and follows the rules below. The address is exclusive to the CUSTOMER while the page is active and can be changed once every 30 days. When the address is changed, the old one takes visitors to the new one for 30 days.

Addresses that use the names of banks, financial institutions or public bodies, third-party trademarks without authorization, offensive terms or terms that may mislead visitors are not allowed. We may refuse or change an address that breaks these rules.

10. Texts written with artificial intelligence and edits

Each purchase includes one automatic writing of the page texts, based on the information in the preview and in the form: what the CUSTOMER writes is the starting point, and the automatic writing rewrites and improves those texts, without adding facts. While the detailed questions are not answered, the page is not written or published, and we send reminders by email. The platform instructs the artificial intelligence not to invent facts, prices, numbers, testimonials or credentials, but the texts may contain inaccuracies, and reviewing them is the CUSTOMER's responsibility (clause 3). Manual editing of the texts is unlimited. New automatic writings can be purchased separately, for US$ 49.90 each. The CUSTOMER may add items, blocks and photos beyond what the template provides; in that case, MYLP does not guarantee the same visual balance as the original template.

Testimonials only appear on the page when sent by the CUSTOMER, who guarantees that they are real and authorized by their authors.

11. Photos from free image banks

Some templates use photos from free image banks that allow commercial use. The CUSTOMER can keep these photos or replace them with their own at any time. The photos may not be used to suggest that the people portrayed are clients, employees or supporters of the business.

12. Platform watermark

Pages display a discreet "Made with MYLP" watermark in the footer. The watermark can be removed from all pages in the account through the optional purchase of US$ 30 per month or US$ 240 per year, with automatic billing that can be canceled at any time. Upon cancellation, the watermark returns at the end of the paid period. On the Silver and Gold plans, pages have no watermark while the plan is active.

13. Statistics and ad pixels

With the Silver and Gold plans, the dashboard shows visits and clicks on the page buttons, counted without cookies and without identifying visitors. Counting happens on every page, but the numbers only appear in the dashboard with one of these plans. On Premium accounts, the CUSTOMER can add a Meta Pixel or Google Analytics 4 ID and adjust the page title and description in search results. On other accounts of the English site, pages do not load pixels and use the title and description prepared by the automatic writing. With an active pixel, visitors see a notice and the pixels are only loaded after consent. By enabling a pixel, the CUSTOMER is the controller of the data it collects, under the Brazilian General Data Protection Law.

14. Custom page

The custom page plan, for US$ 1,500 as a one-time payment, includes the creation of an exclusive page by our team and the first year of hosting at no additional cost. Deadlines, stages and the number of revisions are agreed with the CUSTOMER before starting. Content provided by the CUSTOMER for the custom page follows clause 3. After the first year, the same hosting plans as the other pages apply (clause 5).

15. Community

Community posts, comments and profiles are public and always identified by the user's name, and the user is responsible for them under clause 3. It is forbidden to post spam or content that is offensive, misleading, illegal or that violates third-party rights. We may remove posts and comments and suspend accounts that break these rules. Any user can report content.

16. Intellectual property of the platform

The templates, the code, the MYLP brand and the other elements of the platform belong to us. The purchase gives the CUSTOMER the right to use the template on their page while it is active, without any transfer of ownership. Copying the templates to other sites or reselling them is not allowed. To host and display the page, the CUSTOMER grants us a non-exclusive, free license to use their content, valid for as long as the page exists.

17. Availability and limits of MYLP's liability

We work to keep the platform and the pages available at all times, but interruptions may occur for maintenance or due to failures of third parties, such as hosting, internet and payment providers. MYLP is liable for the services it provides within the limits of the law and is not liable: for content published by users; for the products, services and businesses advertised on the pages; for negotiations between the CUSTOMER and their clients; or for the commercial results obtained with the page. Where the law allows, MYLP's total liability to the CUSTOMER is limited to the amount paid by the CUSTOMER in the 12 months prior to the event.

18. Communication and changes to this contract

Our communications are made by email and through the dashboard. We may update this contract. Relevant changes will be announced by email or in the dashboard and, when necessary, we will ask for a new acceptance. The price conditions of a period already paid do not change during that period.

19. General provisions, governing law and jurisdiction

If any clause is held invalid, the others remain in force. Tolerating a breach of any obligation does not mean waiving the right to enforce it. Questions and requests can be sent to contato@mylp.com.br. This contract is governed by the laws of Brazil. When there is a consumer relationship, the courts of the consumer's domicile are chosen; in other cases, the courts of the district where the PROVIDER has its headquarters.

This contract may be displayed in other languages for ease of reading. In case of any discrepancy between versions, the Portuguese version prevails.